How to run Google AdSense campaign more efficiently by section targeting

Posted by Jacob on Aug 10, 2010 in e-commerce | 0 comments

This post is actually for those who are already using Google AdSense on their site. For the people who don’t know what Google AdSense is, it is a free Google tool for the bloggers to earn money by displaying targeted Google ads on their sites. You can also customize the ads easily to match your site’s look by using AdSense tools and track your success with online reports.

When you sign up for AdSense program, Google provides you code that you put in your blog depending where you want to display the ads. The code reads the whole blog and displays the ads that are related to your blog content. It works pretty well but you can also suggest sections of your post text or html content that you would like AdSense to emphasize when it matches the ads to your site’s content. It is called section targeting.

To implement section targeting, you will need to add a set of html comment tags to your site codes. These tags mark the beginning and the end of the section or paragraph of your blog post that you would like to emphasize.

If you are using WordPress simply edit the post and go to the html view and add the tags at the beginning and at the end of the paragraph or sentence that you like to emphasize.

The HTML comment tags to emphasize a page section or paragraph looks like:

<!– google_ad_section_start –>
<!– google_ad_section_end –>

Example:
<!– google_ad_section_start –>
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat
<!– google_ad_section_end –>

You can also suggest AdSense which section of the page you want it to ignore by simply adding a (weight=ignore) to the starting tag.