How to add Google Analytics tracking code to your WordPress Blog
If you want to run a successful business you need to understand your business first but also your customers’ need, interest, habit, demography because without customer you do not have a business. Especially when you are running online business or a blog, it is very important to know how people are finding your site on the web, what keywords they are using to come to your site, how they explore your site, how long they stay, what time of the day you get the most visitors. By using all these information you can improve your website investment returns, increase conversions and make more money on the web. Google analytics gives you rich insights of your website traffics and marketing effectiveness so you can analyse your traffic data to prepare better targeted posts, ads, and create higher converting websites.
Google Analytics is a free service offered by Google. To use Google Analytics tools you will need to sign up at http://www.google.com.au/analytics/
If you already have a Google account you can simply click “Access Analytics” and use your Email address and Password to access Google Analytics.
If you don’t have Google account just click “Sign Up Now” and it will take less than 10 mins to create a Google account. Once you get your Google account organized, Sign in to Google Analytics using your Email address and Password.
Inside the Google analytics page you will see “Sign Up” button if you never setup your Google Analytics account before.
For new account signup you will need to enter your Website URL (If you have more than one websites, you can add them later after you finish Account Signup), Account name (you can use your name, company name or even the blog name), chose your country territory for the Time zone and click continue.
You will be given code to add to your site so Google can track all the traffic information and statistics on your site.
Now you will need to install the Google Analytics tracking code to your site.
You can do it in two ways:
• Manually
• Using a plugin
Add Google Analytic tracking code manually to your WordPress site:
- Login to WordPress admin panel
- Click “Editor” under the “Appearance” box to the left hand side of your admin panel
- Select index.php or footer.php under the Templates
- Look for the code </body> in either index.php or footer.php depending on how your theme has been coded
- Once you find the code </body> simply copy the entire Analytic code on top of </body>
- Click Update file to save the changes
The only problem with manual installation is that when you change your blog theme the tracking code gets lost so it is better to use a WordPress Plugin to tackle this problem so you can switch themes without re adding the tracking code.
Add Google Analytic tracking code using WordPress Plugin:
There are tons of good WordPress plugins available to add Google Analytics tracking code to your website. Google Analytics for WordPress by Joost de Valk is one of the good plugins that I recommend.
Video Tutorial: How to add Google Analytics code to your WordPress Blog
TagsWordPress, WordPress PluginsRelated posts
4 Responsesto “How to add Google Analytics tracking code to your WordPress Blog”
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WordPress Ecommerce Plugins
Hi,
Can we add more then one tracking code in Google analytic plug in?
Arthar you dont need more than one Tracking Code for a single site.
No I want to link more than one Email account to my site. Is it possible through plug in?
The concept is you open a Google Analytic account with one email account and create multiple profiles for your multiple sites, dont see the need for multiple email accounts unless u got multiple Analytic accounts and you want to have one site under each account. never tried that before. What about you go an do it and let us know how did that go?